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  • RIL’s R|Elan Fabrics Clears Decks For Co-Branding With VF Corp
    Mon 09, 2017
  • Reliance Industries Ltd (RIL) forayed into co-branded apparel business with the launch of R|Elan high-performance fabrics brand in Bengaluru on 6th October, 2017.


    As an industry leader and a pioneer, the polyester division of RIL is always looking at ways to come up with value-added, easy-care, and more comfortable fabrics for the common man.


    Following extensive research and development, and using its expertise in fibre re-engineering, RIL has created R|Elan – a portfolio of speciality fabrics. R|Elan enhances performance attributes in all apparel segments, such as active wear, denim, formal wear, casual, and ethnic wear. These fabrics have been created with active participation of Hub Excellence Program (HEP) partners, spread across various textile centres of India.


    RIL has entered a partnership with the VF Corporation, US, owner of the Wrangler brand and the largest denim player globally. R|Elan Kooltex is a performance fibre, capable of moisture management in apparel. It has found acceptance with the makers of Wrangler. VF will launch the Inficool denim range, made from Kooltex fabric, for Spring Summer 2018 in its Asian markets, namely China, India, Japan and Thailand. This range aims to encourage young men and women to wear “cool and dry” performance denim during sultry summer months.